Smartfit
The chain of gyms, with a wide presence in Latin America, has allowed the creation of a web series called SmartStories, focused on its affiliates. This series presents testimonies based on real facts that inspire, recreating daily situations of 7 men and women. These stories show the motivations that lead people to seek physical fitness as an opportunity to overcome themselves, overcome their fears, doubts and insecurities, crucial elements in the decision to join a sports routine in a gym.